BRP at Stora Nolia

22. August 2013

For the second year running BRP Sweden invited all visitors at Stora Nolia, one of Scandinavia's biggest consumer fairs, to experience the latest lineup of Ski-Doo and Lynx snowmobiles, Sea-Doo PWCs, Can-Am ATVs, SSVs and roadsters. The 1200-square-meter outdoor showroom was not the only place the visitors could be inspired: Sunday August 4th BRP opened the gates to THE ULTIMATE PLAYGROUND, where visitors could test drive Car-Am roadsters, Can-Am ATVs and Lynx & Ski-Doo snowmobiles on snow (!).

With Stora Nolia’s cooperation the snow had been saved since March, and it turned out there were plenty of people wanting to get a preview of the coming winter. With fantastic weather and massive interest from visitors, there were queues for the test ride stations throughout the day. The time for the test rides was actually extended by one hour to give everyone a chance to experience BRP products.

The day ended with a freestyle show on snowmobile, when Markus Nordin and Tobias Hellström thrilled the massive crowd who had gathered to watch their stunts.

“We had an amazing fair. THE ULTIMATE PLAYGROUND, especially, was a huge success. We completed around 1000 (!) test rides with no incidents whatsoever, and thousands of smiling faces. It’s amazing to be able to give this both to our existing customers and to anyone else curious about BRP’s products,” says Daniel Andersson, project leader for the event.

Photo: Hans Wärdell